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Dear ,
The arrival of spring always brings a renewed sense of growth, vibrancy and opportunity. So, appropriately, I've
included in this newsletter updates on two products that just may update your workflow, multimedia presentations that will change the way you view the
world and a video tutorial to help you capture new opportunities.
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Perfect Digital Photography: 2nd Edition
My book, co-authored with Pulitzer-prize winning photographer Jay
Dickman, is completely updated reflecting the latest photography trends and photo workflow techniques. This edition focuses on building an
efficient digital photography workflow around Lightroom and integrating with Photoshop for selective corrections, sharpening and printing. It's an
essential for anyone interested in maximizing their photography talents and workflow. The book is now available for pre-order from Amazon.com.
PMA Update
Two innovative products caught my attention on Photo Marketing Show floor this year: the Jobo PhotoGPS unit and the SpyderCube from
Datacolor.
> Jobo PhotoGPS: This device can be a huge time-saver when embedding location information into your photos. This
makes searching your image library more productive. In past issues, I featured compelling multimedia projects linking photographs to the location
they
were taken. This can be done manually through a painstaking process, or automatically by embedding GPS coordinates into a photo's EXIF metadata.
Typically, this requires a photographer to purchase a hand-held GPS unit to capture the GPS information. The new PhotoGPS unit from JOBO is a small device that slips into
your camera's hot shoe and captures GPS readings every time you trip the shutter. This GPS data can easily be synchronized and embedded after the
shoot using JOBO's PhotoGPS software.
Embedding GPS data into your photos is useful, but also embedding the City, State and Country automatically in your photo's metadata is
indispensable. This promises to eliminate much of the location-related keywording and data entry photographers use for organizing photos in their
image library. This tiny unit provides both a workflow boost and a creative opportunity for photographers wishing to integrate photos with maps for a
rich, multimedia experience.
> SpyderCube: Unlike the dozens of different variations on the classic gray card for judging exposure on-camera
and setting white balance in camera raw processors, the unique shape of the SpyderCube also allows you to fine-tune the contrast in your photos. In a forthcoming article on TakeGreatPictures.com, I'll review the SpyderCube and offer
a tutorial on using the SpyderCube with a modified Zone System to set your photo's color balance, exposure range and contrast. Stay tuned.
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The Rocky Mountain News: Final Edition
On February 28th, after almost 150 years, the Rocky Mountain News published its final edition. As the Rocky closed its doors, many
talented photographers, writers, imagers, photo editors and support staff were left searching to fill the hole the Rocky left behind. True journalists
to the end, the Rocky staff published a video chronicling the
paper's final days.
A Light In the Dark
This engaging multimedia presentation tells the story of a humanitarian bus in St. Petersburg,
Russia delivering clean needles to drug addicts as a way to integrate them into the health care system.
We're all gonna die
A 100-meter long composite of
people walking past the Warschauer Strasse railroad bridge in Berlin. The photos were taken over the course of 20 days, then composited together
into the final panorama. By stretching time, the photographer captures a broader picture of the people who visit the railroad station. Instead of a
snapshot in time, the panorama becomes a snapshot of time.
From MultimediaShooter.com
Mini 3-d Print Campaign
Advertisers are only beginning to seek out connections between print ads and interactive, online campaigns. This short video, documenting the creation of
an interactive, 3-d ad for the Mini Cooper points to the types of ads we may see in the near future.
From John Nack's Blog
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Building a time-lapse video in Final Cut Express
Creating a time-lapse movie from a series of still images is perhaps the easiest way to begin working in a video editing software like Final Cut
Express. In this tutorial, I'll acquaint you with Final Cut Express
while demonstrating how to create a simple time-lapse movie.
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| 1705 14th St #379 | Boulder, CO 80302
We listen. Please tell us what you like about this newsletter and what you might do differently.
Please send your comments and feedback to jay@prorgb.com. I look forward to your email.
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